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What is Crankbait or crank bait?

A crankbait is generally described as a fishing lure (plastic or wood) with a bill or lip inserted into the front of the lure body.  The lip length and angle that it is set in the crankbait determine the depth at which the lure will swim in a water column. In a time of advanced fish locating methods choosing a crankbait that runs at the specific depth that fish are found is possible. Crankbait usually have 2 treble hooks – one leading from the belly and in the rear fin area. A diving lip will allow the crankbait to dive.  Deep divers use a longer lip that can make crankbait dive 25 feet or greater.  Shallow divers use a short lip.  Stanford Crankbaits use a variety of lips to achieve a range of depths and hunting movements. Surface crankbait use spinners or props to stir up water, make movement and attract attention. Surface crankbait produce results in warm water and off reeds, rocks or beach where bass are active.


There are four major things that will determine the depth that at which crankbait performs. The first is the size of the lip, then the angle that the lip is set into the crankbait. The position of the pullpoint or line tie will determine depth because a pullpoint that is directly on the lure will keep bait from diving as deep as it would with a pullpoint that is on the lip. Finally the amount weight that is used in the lure to compensate for the buoyancy of the crankbait contributes to the depth a lure dives.      

Quality crank baits have a hunting motion that both swims like a fish and also moves side to side such as a bait fish that is watching behind for predators.  A crankbait that does not have a hunting action is not attractive to prdators since its like a piece of wood being pulled through the water – and predators see this as bad food. We are not fishing for termites. We want the big bass.  Make sure your crank baits has a hunting action – or your wasting time on the experienced big bass that have seen all the plastic lures with no hunting action in the past.  Stanford Lures make crankbait that hunt – it’s a part of our history.


Most crankbaits sold have hollow bodies filled with metal bb’s. The bb’s make a sound an vibration to attract fish.  The problem is –Experience bass have been caught in the past on these “loud” crankbaits.  Many people tend to think that somehow a rattling crankbait is better than a silent bait that swims in the water in order to attract big bass. Many think that rattling fish attract bass in murky water.  That may be true if you want to continually catch uneducated bass – meaning small bass.  Time and time again – a silent hunting crankbait has shown to be a more attractive lure than a rattling plastic bait.  Think about it.  If you were a huge bass – would you bite a rattling fish for lunch?  You already did that last month – and you met some big guy at the end of a fight that almost tore out your lip.  


Big Bass eat fish.  Fish that don’t rattle – and fish that act natural. Stanford hand carves, hand tunes each lure to react just like a real bait.  Each bait is made to resemble a shad. A shad is like eye candy to bass. The shad is like a 6 pack of beer to a big lunker. When bass see a lone shad – they don’t have hear a clunking sound in order to be attracted – they are attracted because its natural.


Not all crankbait is made the same. In fact – they all are different. Choose wisely.  If you want to catch the attention of the big lunkers – try our crankbait – Stanford Lures produces results.