Stanford Lures are made of 100% natural cedar from northwestern United States. These real cedar fishing lures produce a more natural sound and hunting action than other crankbaits in the fishing market. Stanford fishing lures have more natural buoyancy and a uniquely tighter wobble due to the denseness of the high grade cedar used in the fishing lure. This helps Stanford fishing lures suspend for longer periods of time in the strike zone, on a stop and go retrieve and/or when they come into contact with cover. Stanford Lures puts nothing but the highest grade components in all our fishing lure products and all our fishing lures are made 100% in the USA. Each Stanford fishing lure is hand painted with its own custom paint in one of the ten proven fish catching colors. Every Stanford fishing lure is hand tuned, by Dieter Stanford himself, before it becomes a quality Stanford fishing lure. From the Deep Big Cedar grinding on the ledges in the summertime, to the Top-water around beds in the spring, to the Razor shad on those frosty fall mornings, Stanford Lures have you covered.